Instagram has taken note, launching its own two-camera filter to replicate the BeReal look within its own app. And you can only do a re-shot within that 2-minute window. (It’s actually two photos at once, using your phone’s front and back cameras.) You then have 2 minutes to snap a photo of whatever it is you happen to be doing. Here’s the premise:Įvery day at a random time BeReal sends you a notification that it’s time to be real. If you’re tired of the “Instagram Reality” of filters, photoshop, and faked photo ops that dominate social media, then BeReal could be for you.īut what is BeReal exactly? Created in France in 2019, the mission of this app is to create “a new and unique way to discover who your friends really are”. New social media platforms to watch in 2023 BeReal Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023.
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